digital marketing strategy definition

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Digital Marketing Strategy: What is a Digital Marketing Strategy?

A Digital Marketing Strategy is a series of actions encapsulated in a plan that are going to help you achieve your business goals using online marketing.

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NetConnective is a leading provider of Digital Marketing and Customer Analytics solutions to small & medium sized businesses across the UK.

PPC Definition

Home > Articles & Guides > PPC: What is PPC Marketing?

PPC: What is PPC?

PPC stands for 'Pay-per-Click', a model of internet advertising in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

more definitions in our Google AdWords Glossary

About Us:


NetConnective is a leading provider of Digital Marketing and Customer Analytics solutions to small & medium sized businesses across the UK.

Conversion Definition

Home > Articles & Guides > Conversion: What is a Conversion?

Conversion: What is a Conversion in Web Analytics?

In web analytics, a conversion is an outcome a website visitor performs such as viewing a page or clicking a button to fulfill an outcome defined by the website owner as being one of business value.

more definitions in our Google AdWords Glossary

About Us:


NetConnective is a leading provider of Digital Marketing and Customer Analytics solutions to small & medium sized businesses across the UK.