Google Ads What is Google Ads Credit? Resources\Definitions 1 Home > Resources > Definitions > What is Google AdWords Credit? Introduction to Google Ads Credit Updated: Nov 2018 | Level: Introductory | Category: Definitions What is Google Ads Credit? Google AdWords Credit is money that is credited to an advertiser’s AdWords account through a promotional code, […]
1 Home > Articles & Guides > Google Search Ads: What are ‘Google Search Ads’ in online advertising Google Search Ads: What are ‘Google Search Ads’ in Online Advertising? Search ads appear next to Google search results when people look for products and services you offer. And, you only pay when people click to visit […]
1 Home > Articles & Guides > Medium: What is ‘Medium’ in Web Analytics? Medium: What is a ‘Medium’ in Web Analytics? If Source is the ‘where did you come from then Medium is the how. The channel or mechanism such as via an organic search ‘organic’, paid for via Google Adwords ‘cpc’ (cost-per-click), linked […]
1 Home > Articles & Guides > Source: What is ‘Source’ in Web Analytics? Source: What is a ‘Source’ in Web Analytics? In web analytics ‘Source’ is used to classify the ‘where did you come from’ of site traffic. That Source can be a search engine such as Google, a referring website such as an […]
1 Home > Articles & Guides > Session: What is a Session in Web Analytics? Session: What is a Session in Web Analytics? In web analytics (including Google Analytics), a session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or […]
1 Home > Articles & Guides > Dimension: What is a Dimension in Web Analytics? Dimension: What is a Dimension in Web Analytics? In web analytics (including Google Analytics), a Dimension is an attribute or characteristic such as Browser Client Type or a URL such as Exit Page. In most analytics programs (including standard Google Analytics […]
1 Home > Articles & Guides > Metric: What is a Metric in Web Analytics? Metric: What is a Metric in Web Analytics? In web analytics (including Google Analytics), a Metric is a number or value that you typically monitor as a measure of performance such as New Visits, Entrances, Bounce Rate % etc A full […]
1 Home > Articles & Guides > Digital Marketing Strategy: What is a Digital Marketing Strategy? Digital Marketing Strategy: What is a Digital Marketing Strategy? A Digital Marketing Strategy is a series of actions encapsulated in a plan that are going to help you achieve your business goals using online marketing. Back to Articles & […]
Google Ads What is Pay per Click Advertising? Resources\Definitions 1 Home > Resources > Definitions > What is Pay per Click Advertising (PPC)? Introduction to Pay per Click Marketing Updated: Dec 2018 | Level: Beginner | Category: Definitions So What is Pay per Click? Pay per Click Advertising or ‘PPC’ is a model of internet […]
1 Home > Articles & Guides > Conversion: What is a Conversion? Conversion: What is a Conversion in Web Analytics? In web analytics, a conversion is an outcome a website visitor performs such as viewing a page or clicking a button to fulfill an outcome defined by the website owner as being one of business […]
