Dimension Definition

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Dimension: What is a Dimension in Web Analytics?

In web analytics (including Google Analytics), a Dimension is an attribute or characteristic such as Browser Client Type or a URL such as Exit Page.  In most analytics programs (including standard Google Analytics reports) Dimensions will typically be represented in columns.  Although Metrics and Dimensions have value as stand-alone pieces of data when we combine them into data segments we typically get exponential value (and insight!) from the data.

A full reference including compatibility is available from the Google Developer Forum - "Dimensions & Metrics Reference"

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Posted in Definitions.