Lay the foundations for sucessful digital campaigns
Successful digital strategy starts with clear business objectives coupled with senior leadership buy-in. 46% of UK business do not have a documented digital marketing strategy often resulting in ill-defined goals based on historical perspectives and marketing bias.
Knowledge of your customer base, the market and competitor landscape as well as consideration of external regulatory, technological and environmental factors, are key to early identification of risks and opportunities for your business.
Our strategy workshops incorporate the in-depth development of customer personas. We spend time with your business leaders to analysis your value proposition and its fit to your ideal customer. Supported by segmentation analysis, cluster analysis and cohort/behaviour analysis, our sessions will leave you with a clear understanding of your target customer.
We'll review your existing content assets and digital brand presence across owned, earned and paid media to understand channel penetration capability in the short to medium term.
No digital marketing strategy is complete without robust KPIs in a documented analytics measurement plan. Our web analytics template has been developed in combination with years of marketing execution.
All strategies need to be reviewed, particularly in the context of the execution of the KPIs they are designed to support. Although not necessarily continual this process does require careful consideration on a regular basis. Often that 'outside in' perspective from external consultants can uncover new insight.