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Browse our latest Articles and How-To Guides to help get started on your analytics journey. Read, download and if you like, share...

how to setup a ppc campaign in google adwords

How to Setup a PPC Campaign in Google AdWords

Setting up a new PPC account and campaign in Google AdWords? Use our 30-point step-by-step guide of things you absolutely must configure before going live with your new Search Campaign. more

 13 MAR 2018 | GUIDE

5 Quick Tips to reduce Google AdWords Spend

So you're up and running in AdWords. Here's our guide to keeping your spend under control when you first manage your account. more


What is Google AdWords Credit?

Getting started in AdWords and heard you could get some free money? Find out about AdWords credit and how you can get a promotional code. more


Difference between Google AdWords and AdWords Express

AdWords vs. AdWords Express? - Differences Explained

Not sure whether to use 'full' Google Ads or AdWords Express? Read our comparison guide to work out what's best for you and your business [...]

13 AUG 2018 | GUIDE

digital marketing definitions

Popular Definitions

Common terms and definitions if you're just getting started


Beginners guide to pay per click advertising

What is Pay per Click Advertising?

New to Internet Advertising? Read our Beginners Guide to Pay per Click marketing. What it is, how it works and what are the benefits more


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Google AdWords Glossary : Key Terms & Definitions

Essential Terms & Definitions you'll come across setting up a Search campaign in Google AdWords. [...]


PPC campaign setup checklist for google adwords

Google AdWords Setup Checklist

Download our 30-point checklist of things you absolutely must configure before going live. Helps avoid costly mistakes down the line more

 23 OCT 2017 | DOWNLOAD

New WordPress Website? - Adding Google Analytics tracking code without code!

Using WordPress and want to implement Google Analytics? Learn about popular plug-ins and what to look out for.

 24 APRIL 2017 | GUIDE

Our Top 5 Benefits of Web Analytics. Updated Post.

Think website analytics is just for big business and global brands? think again. If you're spending precious pounds on SEO, PPC or Facebook Ads and you're not regularly [...]


Web Analytics Measurement Model - FREE Template

The foundation to successful performance tracking is a measurement plan identifying objectives, segments and KPIs. Download and use our FREE template to capture your goals and monitor campaign effectiveness.

03 JAN 2017 | DOWNLOAD