Guides | Articles | How-Tos | Downloads 

Resources for Digital Marketing

Browse our latest Digital Marketing Guides, How-To Articles and Blog Posts.
Read, Download and if you like, share...

PPC campaign setup checklist for google adwords

Google AdWords Setup Checklist

Download our 30-point checklist of things you absolutely must configure before going live. Helps avoid costly mistakes down the line more

 23 OCT 2017 | DOWNLOAD

how to setup a ppc campaign in google adwords

How to Setup a PPC Campaign in Google AdWords

Setting up a new PPC account and campaign in Google AdWords? Use our 30-point step-by-step guide of things you absolutely must configure before going live with your new Search Campaign. more

 18 MAR 2020 | GUIDE

how to setup google analytics on wordpress

WordPress Website? - Add Google Analytics in 10 minutes with zero code

Our guide with step by step instructions on how to get Google Analytics installed and tracking on your WordPress website. From start to finish in 10 minutes. more

 12 MAY 2020 | GUIDE

What is Google AdWords Credit?

Getting started in AdWords and heard you could get some free money? Find out about AdWords credit and how you can get a promotional code. more


Difference between Google AdWords and AdWords Express

AdWords vs. AdWords Express? - Differences Explained

Not sure whether to use 'full' Google Ads or AdWords Express? Read our comparison guide to work out what's best for you and your business [...]

13 AUG 2018 | GUIDE

ppc pay-per-click definitions

Pay per Click Definitions

Common terms and definitions if you're just getting started


Beginners guide to pay per click advertising

What is Pay per Click Advertising?

New to Internet Advertising? Read our Beginners Guide to Pay per Click marketing. What it is, how it works and what are the benefits more


web and google analytics definitions

Analytics Definitions

Common terms and definitions if you're just getting started


Our Mailing List

Sign-up to receive news, promotions and content like this

Choose your interests. Unsubscribe anytime

Google AdWords Glossary : Key Terms & Definitions

Essential Terms & Definitions you'll come across setting up a Search campaign in Google AdWords. [...]


Top 5 Benefits of Web Analytics for Small Business

Think website analytics is just for big business and global brands? think again. If you're spending precious pounds on SEO, PPC or Facebook Ads and you're not regularly [...]

11 MAY 2020 | ARTICLE

5 Quick Tips to reduce Google AdWords Spend

So you're up and running in AdWords. Here's our guide to keeping your spend under control when you first manage your account. more


Web Analytics Measurement Model - FREE Template

The foundation to successful performance tracking is a measurement plan identifying objectives, segments and KPIs. Download and use our FREE template to capture your goals and monitor campaign effectiveness.

12 NOV 2021 | DOWNLOAD

What are 'Conversions' in Google Analytics?

Conversions or Goals are much talked about in web analytics. Learn what they are and how to set them up in this guide. more