Difference between Google AdWords and AdWords Express

What is the Difference between AdWords & AdWords Express

1 Home > Articles & Guides > What’s the Difference between AdWords & AdWords Express Google Ads or AdWords Express. Which is right for my business? Confused? Read on for our demystifying guide… Updated: 23th August 2018 | Level: Introductory | Category: Guide As a small business wanting to advertise on Google it can be […]

What is Google AdWords Credit

Google Ads What is Google Ads Credit? Resources\Definitions 1 Home > Resources > Definitions > What is Google AdWords Credit? Introduction to Google Ads Credit Updated: Nov 2018 | Level: Introductory | Category: Definitions What is Google Ads Credit? Google AdWords Credit is money that is credited to an advertiser’s AdWords account through a promotional code, […]

What are Google Search Ads

1 Home > Articles & Guides > Google Search Ads: What are ‘Google Search Ads’ in online advertising Google Search Ads: What are ‘Google Search Ads’ in Online Advertising? Search ads appear next to Google search results when people look for products and services you offer. And, you only pay when people click to visit […]

Google Adwords setup checklist

Google AdWords Setup Checklist

1 Home > Resources > Downloads > Google AdWords Setup Checklist AdWords Setup Checklist (+30 Points) Step through this checklist for every campaign you build Last updated: 3rd July 2018 | Level: Introductory | [Download] Just getting started with Google AdWords? We have setup and reviewed hundreds of client accounts and frequently see the same […]

Medium Definition

1 Home > Articles & Guides > Medium: What is ‘Medium’ in Web Analytics? Medium: What is a ‘Medium’ in Web Analytics? If Source is the ‘where did you come from then Medium is the how. The channel or mechanism such as via an organic search ‘organic’, paid for via Google Adwords ‘cpc’ (cost-per-click), linked […]

Source Definition

1 Home > Articles & Guides > Source: What is ‘Source’ in Web Analytics? Source: What is a ‘Source’ in Web Analytics? In web analytics ‘Source’ is used to classify the ‘where did you come from’ of site traffic.  That Source can be a search engine such as Google, a referring website such as an […]

Session Definition

1 Home > Articles & Guides > Session: What is a Session in Web Analytics? Session: What is a Session in Web Analytics? In web analytics (including Google Analytics), a session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or […]

Dimension Definition

1 Home > Articles & Guides > Dimension: What is a Dimension in Web Analytics? Dimension: What is a Dimension in Web Analytics? In web analytics (including Google Analytics), a Dimension is an attribute or characteristic such as Browser Client Type or a URL such as Exit Page.  In most analytics programs (including standard Google Analytics […]

Metric Definition

1 Home > Articles & Guides > Metric: What is a Metric in Web Analytics? Metric: What is a Metric in Web Analytics? In web analytics (including Google Analytics), a Metric is a number or value that you typically monitor as a measure of performance such as New Visits, Entrances, Bounce Rate % etc A full […]

Tips to reduce wasted spend in Google Adwords

5 Tips to Reduce AdWords Spend

1 Home > Articles & Guides > 5 Tips to Reduce your AdWords Spend 5 Tips to Reduce your AdWords Spend How to optimise AdWords to reduce your costs and make your budget work harder Updated: 6th February 2018 | Level: Introductory | Category: Guide So you’ve been running Google Ads for a while, but […]