digital marketing strategy definition

1 Home > Articles & Guides > Digital Marketing Strategy: What is a Digital Marketing Strategy? Digital Marketing Strategy: What is a Digital Marketing Strategy? A Digital Marketing Strategy is a series of actions encapsulated in a plan that are going to help you achieve your business goals using online marketing. Back to Articles & […]

Google Adwords Glossary of Key Terms and Definitions

Google AdWords Glossary – 45 Key Terms & Definitions

1 Home > Articles & Guides > Google AdWords Glossary Google AdWords Glossary: Key Terms & Definitions [GLOSSARY] 45 Terms you need to know to get around Google Ads Last updated: 10th January 2018 | Level: Introductory | [REFERENCE]   All the abbreviations and specialist terms in Google AdWords can be tricky to get your […]

What is Pay per Click (PPC) Advertising

Google Ads What is Pay per Click Advertising? Resources\Definitions 1 Home > Resources > Definitions > What is Pay per Click Advertising (PPC)? Introduction to Pay per Click Advertising – A Beginners Guide Updated: Jan 2019 | Level: Beginner | Category: Definitions So What is Pay per Click? Pay-per- Click advertising or ‘PPC’ is a […]

Conversion Definition

1 Home > Articles & Guides > Conversion: What is a Conversion? Conversion: What is a Conversion in Web Analytics? In web analytics, a conversion is an outcome a website visitor performs such as viewing a page or clicking a button to fulfill an outcome defined by the website owner as being one of business […]

how to setup a ppc campaign in google adwords

How to Setup a PPC Campaign in Google AdWords

1 Home > Articles & Guides > How to Setup a PPC Campaign in Google AdWords How to Setup a Successful PPC Campaign in Google Ads 30 point guide to setting up your first (or next!) campaign Last updated: 13th April 2018 | Level: Introductory | [GUIDE] Setting up new AdWords Campaign is relatively straightforward but a […]

benefits of web analytics for small business

Benefits of Web Analytics for Small Businesses

1 Home > Articles & Guides > Benefits of Web Analytics for Small Businesses Benefits of Web Analytics for Small Business How getting informed could help you get ahead of your competitors Last updated: 18th October 2017 | Level: Introductory | [ARTICLE] Think website analytics is just for big business and global brands? Think again. […]