Medium Definition

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Medium: What is a 'Medium' in Web Analytics?

If Source is the 'where did you come from then Medium is the how. The channel or mechanism such as via an organic search 'organic', paid for via Google Adwords 'cpc' (cost-per-click), linked from another site 'referral' or again directly by typing your website address directly into their browser (in which case the medium would be 'None')

Related: Source

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Posted in Definitions.