Source Definition

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Source: What is a 'Source' in Web Analytics?

In web analytics 'Source' is used to classify the 'where did you come from' of site traffic.  That Source can be a search engine such as Google, a referring website such as an affiliate, a link in an email or even a direct visit, e.g. when the user typed your website address directly into their browser (in which case this source is 'Direct')

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Posted in Definitions.