Firstly, AdWords Express; this is a very basic version of Google Ads designed to get your ad showing quickly and easily, with minimum ongoing input. For small businesses with small budgets, limited time and few resources, it certainly is the quickest way of getting your ad onto Google, so could be worth testing for a month or so.

However if you want control over your campaigns, have the time to get to know Google Ads or may consider getting somebody to manage your campaigns for you, then Google Ads is the one for you.

Google Ads gives you far more control over your advertising, offering you more options in terms of campaign type, targeting and what you want to include in your ads. Most importantly perhaps, Google Ads gives you valuable reporting capabilities so you can see exactly what is and isn’t working in your campaigns and where your money is being spent.

I’ve included a comparison table below to show some of the capabilities of AdWords Express & Google Ads:

Now all you need to do is decide and your Google advertising journey can begin! Clicking on the links below will take you to Google’s support pages on how to set up each type:

AdWords Express                                                                             AdWords

Or if you would like somebody to set-up your Google Ads for you, we can help, simply click below, then purchase Google Ads Set-up through our shop (quoting the code) and I will be in touch to get you started.

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Related:

AdWords Setup Checklist
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